NBC is reportedly reevaluating their relationship with Megyn Kelly. Kelly, who left Fox News for $20 million a year to host a puffy morning show with NBC has struggled to get ratings. And she has been dragging down the rest of NBC’s “Today” lineup so badly that NBC might move her show. That would probably be the final straw before she’s canceled.
“Sources tell Page Six that network execs are considering moving Megyn Kelly’s show — which has been having a hard time attracting viewers since it debuted in September — an hour later, and bringing Kathie Lee Gifford and Hoda Kotb’s popular hour of the “Today” show forward by an hour to replace it.
“As Page Six reported in October 2017, Gifford and Kotb’s ratings “took a huge hit” after Kelly replaced Tamron Hall and Al Roker’s ‘Today’s Take’ at 9 a.m.
“At the time, Kelly was down 32 percent compared to the time slot’s viewership in the previous year. This dropped Gifford and Kotb by 26 percent, because the viewers who turned off Kelly’s show never returned for Gifford and Kotb’s 10 a.m. hour.
“’It’s the smart move,’ said an insider of moving Kelly. ‘At the very least that limits the damage already done to Hoda and Kathie Lee — maybe with a strong lead-in from ‘Today’ at 9 a.m., they’ll even pick up some of the viewers they lost since Megyn went on the air.’”
It’s a stunning fall for Megyn Kelly who had found a niche during prime time on Fox News. Her public clash with then-candidate Donald Trump angered fans on the right. And viewers on the left will never forgive her for being on Fox News, a network they loathe. So it was always confusing to figure out who her target audience is when you take out political persuasions. The answer, according to NBC at the time, was to let her host a pithy morning show. So far that seems like a total failure.